So these kids put an unintentionally amusing mobile phone video on youtube of them rapping and giving it the large.
So far, so hilarious. What's so amazing is the way this has been picked up and remixed again and again by people with different music, video cuts and so on.
This one's a full hip-hop video remix
Here's one featuring the real Ginger Jo
There's dozens of other remixes on youtube ranging from Kraftwork to spoofs like the Persil massive. It's all a bit mean to the poor little sods really but what it does show is just how far the cost of video and audio production have fallen - even 5 years ago you would have needed a £250k Avid suite and a day in a recording studio to do any of these remixes. These days it can be done on a cheap PC with Final Cut Pro and Pro Tools. We're seeing creativity unlocked in real time here.