Trendcatching

Clubbing - Flashmob style - Wed 11th October - Shoreditch

 

MOBILE CLUBBING RETURNS

11TH OCTOBER 2006

19.24

LIVERPOOL STREET

STATION

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RULES:

BRING FAVOURITE DANCE MUSIC AND WALKMAN/IPOD WITH YOU ARRIVE AT THE STATION AROUND 19.15 NO DANCING BEFORE 19.24 SPREAD OUT THROUGH THE WHOLE CONCOURSE AS SOON AS THE CLOCK STRIKES 19.24, DANCE LIKE CRAZY

TRY NOT TO DANCE IN ONE PLACE

DANCE LIKE YOU'VE NEVER DANCED BEFORE   

DANCE FOR AS LONG AS YOU CAN  ENJOY!

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DON'T WORRY CLUBBERS, YOU WILL BE ONE OF MANY.

SPREAD THE WORD!

p.s. Do you know anyone in

NEW YORK

?

MADRID

?

or

PARIS

?

As they are also happening there!

www.mobile-clubbing.com

 

See you there - will try and get some photos

update: It was wicked! - see the post here

 

The Hoff goes mobile

Providing sms short-codes to let people buy music content off the back of a poster campaign seems to be getting more and more common.  East London is currently full of posters advertising the new single "Jump in my Car" from the Hoff and the associated campaign "Get Hasslehoff to Number 1". 

If you text "Hoff" to 82822 you get a real-tone and other such stuff.  You can also pre-order the track via SMS at the 7 digital music store.

These mobile bolt-ons to posters definately make sense - what we need is something to bring this kind of functionality to all the small clubs, bands and others promoting themselves using flyers, hand posters, stickers etc.  Broadtexter looks like a possible candidate in the US - but where's the UK equivalent?

Mobile Music Marketing

Came across this poster for Justin Timberlake's new album in London Bridge on the way to the pub last Saturday. It asks you to "Text sexy to 81330" to buy the download of the title track on the album for £1.50.  Ok it's a bit more expensive than itunes (especially with the data charges) but this hits me as a pretty effective mobile music discovery system.  It would be cool if all flyers, posters and what not for small bands, club nights etc could have this kind of trigger to let you download a track or what-have-you. 

Note: I haven't texted the short-code as i dont like JT that much, especially after the McDonalds ads where he lost all credibility but if you're a fan please go ahead and let us know the results. 

Lily Allen Mobile Music on London Underground

Lily Allen is closely associated with using myspace to make friends and influence people but now her record company are using mobile to push her music.  Here's a poster advertising her album taken at St. James' park underground station.

The poster has a mobile call to action telling you to "TEXT LILY CLUB to 84477" to sign up to a free mobile mailing list of some sort.  Unbelievably, this still isn't standard on outdoor advertising for music acts so a good move by the label.

Still not got this to work on my SPV which doesn't seem to like these kind of SMS sign-ups - will report back once this is sorted out.