- a digital music download service aimed at attracting record labels and clubs
- myspace-style profile sections for media companies and brands providing an "Official Group" section on the site with its own forum and networking tools for reaching users
- £1m investment in a new server archicture and a revamp of the backend code base
Apparently Faceparty have already signed up MTV, Vice Magazine, and Capcom to the "Official Groups" service which is pretty good going. Faceparty has great traction in the UK but the next 6 months are crunch time as myspace ramps up its UK marketing efforts off the back of its new UK-focused front end. There's definately market space for another major social networking site in the UK - lots of UK users dont feel that comfortable with the emo vibe of myspace, and as Facebook proves people are mostly interested in networking within their own niches.
If Faceparty are smart they'll also invest in developing mobile extensions - this is the one area myspace will struggle to keep up as their mobile efforts are probably going to be retarded by their US-focus (most of the US carriers still have walled garden portals, which means online and media companies can't offer mobile services directly to users). So where's your mobile portal faceparty?
The other thing Faceparty need to develop is an ecology of third party plug-ins around the site by allowing people more freedom to customise their profiles. Myspace benefits from a range of add-ons and widgets like Slide and music video codes being available to paste into your site and from users being able to decide what their profile should look like. Myspace rival Friendster has now given users more freedom to customise and Faceparty needs to look at this too.
Anyway that's enough free advice for now... let's see what happens