So we all know that Facebook is for Posh People and now there is a semi-academic paper on the subject.
Interestingly enough, the UK Grime crew like Dirty Canvas and DJ Magic are now dissing facebook online putting things like "Dun Know the Facebook" as their myspace tagline and there's comments ripping it into fb.
Facebook is kicking up a storm right now, and really seems to be breaking into the mainstream with lots of non college/ University users joining up and the existing users becoming more and more locked in. With the launch of all the facebook platform tools allowing applications to be build on top of the site's architecture there's a good chance of facebook moving way beyond social networking to become a real technology behemoth like Google or Microsoft. If you're doing research on facebook or have to convince your boss its a big deal here's some facebook statistics for you:
Sources: Facebook Company data, press reports, Kulveer
Our friends at dontstayin.com the UK's most exciting and upfront social networking, photo sharing and all-round community site have a job going for a technical product manager. The job basically involves rebuilding their site architecture and executing some exciting new features. Anyone know any good candidates?
http://www.dontstayin.com/pages/jobs
Here's the Blurb...
Established 3 years ago, www.dontstayin.com has grown to be the world’s largest nightlife community, delivering 30 million page impressions per month (March 07), and increasing.
Since the site’s original inception, development has been organic, undergoing constant updates and improvements on a dynamic basis. However, the core database has remained unchanged, and to meet the ever growing demand, fundamental changes will be necessary to the architecture.
These changes will also enable us to reach out to new markets and appeal to a much wider demographic, thus moving away from the current restriction of our nightlife audience.
To help us realise our ambitious goal, we are a looking for a skilled and experienced technical architect to lead our expanding team of developers, and to help us:
CV requirements:
Benefits:
Send your CV to 
Just like with myspace, we are starting to see clubs promoting their dontstayin pages on their posters. Here's one below for Turnmills DSI group found on Old St, London. For UK clubs getting people on your dontstayin group is probably more important than having them as friends on myspace, and advertising the fact you are on the site no doubt helps.
This is a great example of viral promotion and distribution
leverage - DSI's customers are promoting the site for them! They could
do with creating cleaner URL's for these pages though... no doubt it's
on the "to do" list.
Hoxton Lab is the old Electric Ballroom just on the corner of Hoxton Square that hosts gigs, club nights, drinking and so on. They are promoting their myspace profile by painting it across the front of the venue.
It's right next to the world's largest myspace advert which kind of reduces the impact but its still a pretty radical approach to myspace friend-finding and brand building. Does it also indicate that myspace is still cool in Hoxton?
It's been a while seen we looked at the myspace graffiti phenomena in Shoreditch - 6 months ago it was all about promoting your profile on myspace, these days its mostly anti-myspace stuff people are writing. Maybe the club promotors haven't caught up yet?
These were all taken at the brilliant Casa Blue on Brick Lane - the best drinking place in East London.
One aspect of flyers and posters for clubs is that they often feature a roster of logos at the bottom from record labels, co-promotors and so on that are supporting the night. This provides some co-branding which helps give the night credibility. Anyway, it's interesting to see that myspace has started appearing as a co-brand at the bottom of some of the club posters out and about in London - see below. The photos are geotagged if you want to try and spot them yourself in East London.
The conclusion - Tila Tequila may be pissed off with myspace, but club promotors still see it as a valuable brand they want to be associated with.
