Interestingly enough, the UK Grime crew like Dirty Canvas and DJ Magic are now dissing facebook online putting things like "Dun Know the Facebook"as their myspace tagline and there's comments ripping it into fb.
Facebook is kicking up a storm right now, and really seems to be breaking into the mainstream with lots of non college/ University users joining up and the existing users becoming more and more locked in. With the launch of all the facebook platform tools allowing applications to be build on top of the site's architecture there's a good chance of facebook moving way beyond social networking to become a real technology behemoth like Google or Microsoft. If you're doing research on facebook or have to convince your boss its a big deal here's some facebook statistics for you:
25m users, growing 3% per week, which is 100,000 new users per day (up from 7.5m users in July 2007), projected to reach 50m by end of 2007
The fastest growing demographic is the 25 and over age group
1% of all time spent on the internet is facebook
50% of registered users come back to the site every day.
60 billion page views per month, 50 pages per user every day
6th most trafficked site in the U.S
1 bn photos hosted on the site, 6m uploaded each deay, 70k photos served per second, making facebook the biggest photo sharing site on the web
1-2 m people are on facebook simultaneously at any one time
$100m per year advertising deal with Microsoft
Internal valuation of $8bn, based on projected revenues of $1bn p.a. by 2015
Sources: Facebook Company data, press reports, Kulveer
Our friends at dontstayin.com the UK's most exciting and upfront social networking, photo sharing and all-round community site have a job going for a technical product manager. The job basically involves rebuilding their site architecture and executing some exciting new features. Anyone know any good candidates?
Established 3 years ago,
www.dontstayin.com has grown to be the world’s largest nightlife
community, delivering 30 million page impressions per month (March 07),
Since the site’s original inception, development has been
organic, undergoing constant updates and improvements on a dynamic
basis. However, the core database has remained unchanged, and to meet
the ever growing demand, fundamental changes will be necessary to the
These changes will also enable us to reach out to new
markets and appeal to a much wider demographic, thus moving away from
the current restriction of our nightlife audience.
To help us realise our ambitious goal, we are a looking
for a skilled and experienced technical architect to lead our expanding
team of developers, and to help us:
Implement agile development practises to allow for efficient coding, testing and deployment of complex systems.
A scale-out database and caching architecture capable of supporting millions of concurrent users.
new web application, including many of our successful features (social
networking, photos, videos, groups, public/private discussion, live
Customisable database objects and generic hierarchical linking, allowing users to determine the shape of their site.
templating framework to allow users to control how customised data
structures render. Flexible styling will allow skins to be used to
alter the look and feel.
A streamlined, multi-lingual user interface enabling us to be a truly global information resource.
Strong academic background, with a Computer Science degree from a top UK university.
Several years experience designing and implementing high-volume database systems (e.g. 10,000+ concurrent users).
Several years experience managing a team using agile methodologies, and test driven development.
Microsoft technology expertise – C#, ASP.NET, SQL Server.
"I need to be noticed
Yo I need to be seen
Now everyone's at it
Come on you know what I mean
I got to get to the top
And I ain't got time to waste
So I logged on to the internet
Signed up to myspace
Jumping on the bandwagon
So you can hear what I do
Making tunes and lyrics
Rocking all of you
So check out my page
Remember its Keyes with two E's
Myspace dot com forwardslash MC KEYES"
Here's what MC Keyes says about how he uses myspace:
"I use it for self promotion for everything 'MC Keyes' related e.g. All my upcoming event's I'm booked at are listed, latest tunes I've done are put up, cd albums I'm featured on etc are listed, I also use the blog quite a bit for posting up lyrics, bits and general rambles for those that want to know. I've been heard by people all over the world because of it, I frequently get messages of support from people in America, Australia, Canada and even Japan all loving what I'm doing. I even got my first international booking this year in Germany, booked through myspace."
It's easy to forget what an amazing platform for talent myspace and other social media sites are - back in the day the only way to get people to hear your MCing was to
hang around the stage and try and grab the mic for a bit. Thanks to MC Keyes for the clip and the interview.
Just like with myspace, we are starting to see clubs promoting their dontstayin pages on their posters. Here's one below for Turnmills DSI group found on Old St, London. For UK clubs getting people on your dontstayin group is probably more important than having them as friends on myspace, and advertising the fact you are on the site no doubt helps.
This is a great example of viral promotion and distribution
leverage - DSI's customers are promoting the site for them! They could
do with creating cleaner URL's for these pages though... no doubt it's
on the "to do" list.
Hoxton Lab is the old Electric Ballroom just on the corner of Hoxton Square that hosts gigs, club nights, drinking and so on. They are promoting their myspace profile by painting it across the front of the venue.
It's right next to the world's largest myspace advert which kind of reduces the impact but its still a pretty radical approach to myspace friend-finding and brand building. Does it also indicate that myspace is still cool in Hoxton?
It's been a while seen we looked at the myspace graffiti phenomena in Shoreditch - 6 months ago it was all about promoting your profile on myspace, these days its mostly anti-myspace stuff people are writing. Maybe the club promotors haven't caught up yet?
These were all taken at the brilliant Casa Blue on Brick Lane - the best drinking place in East London.
One aspect of flyers and posters for clubs is that they often feature a roster of logos at the bottom from record labels, co-promotors and so on that are supporting the night. This provides some co-branding which helps give the night credibility. Anyway, it's interesting to see that myspace has started appearing as a co-brand at the bottom of some of the club posters out and about in London - see below. The photos are geotagged if you want to try and spot them yourself in East London.
The conclusion - Tila Tequila may be pissed off with myspace, but club promotors still see it as a valuable brand they want to be associated with.